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	<title>Marketing By Numbers</title>
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	<link>http://www.marketingbynumbers.co.uk/blog</link>
	<description>The Easy Way to Marketing Success</description>
	<pubDate>Mon, 12 Nov 2007 21:45:30 +0000</pubDate>
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		<title>OFCOM 0870 Number Delay</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=27</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=27#comments</comments>
		<pubDate>Mon, 12 Nov 2007 21:45:30 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=27</guid>
		<description><![CDATA[The previously fixed date for the changes to 0870 numbers of 1 February 2008 is no more! OFCOM has announced a delay in the implementation of the new 0870 regulations due to concerns over pre-call announcements. No firm date for eventual implementation has been given.
]]></description>
		<wfw:commentRss>http://www.marketingbynumbers.co.uk/blog/?feed=rss2&amp;p=27</wfw:commentRss>
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		<title>0844 Numbers</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=26</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=26#comments</comments>
		<pubDate>Fri, 20 Jul 2007 10:24:19 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Marketing Numbers]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=26</guid>
		<description><![CDATA[With the rise in popularity of the 0844 range of marketing numbers, I thought it time to give some explanation of what they are and how they work.
To all intents and purposes, they are much the same in operation as 0845 numbers but may cost slightly more to call than an 0845. As indicated in [...]]]></description>
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		<title>0870 Numbers Update</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=25</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=25#comments</comments>
		<pubDate>Fri, 20 Jul 2007 09:41:47 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Marketing Numbers]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=25</guid>
		<description><![CDATA[Reviewing the situation since my post on the future of 0870 numbers in March, I find the following:
There has still been no progress on the new pricing model for 0870 numbers when they change in February 2008.
Provision and take up of the new 03 range has been almost non-existant with very few operators even offering [...]]]></description>
		<wfw:commentRss>http://www.marketingbynumbers.co.uk/blog/?feed=rss2&amp;p=25</wfw:commentRss>
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		<title>OFCOM Changes to 0870 Numbers</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=20</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=20#comments</comments>
		<pubDate>Sun, 11 Mar 2007 14:50:09 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Marketing Numbers]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=20</guid>
		<description><![CDATA[Businesses and other organisations currently using 0870 numbers need to be aware of changes to pricing of these numbers due to come in to effect on 1st February 2008.
From this date revenue share (outpayments) will cease and at the same time the cost of calling 0870 numbers will be brought into line with the cost [...]]]></description>
		<wfw:commentRss>http://www.marketingbynumbers.co.uk/blog/?feed=rss2&amp;p=20</wfw:commentRss>
		</item>
		<item>
		<title>Marketing vs Selling</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=16</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=16#comments</comments>
		<pubDate>Sat, 30 Dec 2006 22:06:42 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=16</guid>
		<description><![CDATA[I&#8217;m often asked &#8220;what&#8217;s the difference between Marketing and Selling?&#8221; Isn&#8217;t it all the same thing?
The conventional answer to this is&#8230;&#8230;
&#8220;Selling is part of marketing. Marketing is about seeing the &#8216;Big Picture&#8217;, the marketplace, the product etc&#8230;   Selling is the part about finding the customers and introducing them to the product in a convincing way [...]]]></description>
		<wfw:commentRss>http://www.marketingbynumbers.co.uk/blog/?feed=rss2&amp;p=16</wfw:commentRss>
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		<title>Earn It! - Quality</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=14</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=14#comments</comments>
		<pubDate>Mon, 27 Nov 2006 21:37:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=14</guid>
		<description><![CDATA[The &#8220;quality&#8221; of a website can be measured in two main ways, the quality of actual content as determined by both search engine algorithms and human reviewers and the popularity of the website as measured by the number of other websites linking to yours.
Remember that your site has to appeal to your human visitors once [...]]]></description>
		<wfw:commentRss>http://www.marketingbynumbers.co.uk/blog/?feed=rss2&amp;p=14</wfw:commentRss>
		</item>
		<item>
		<title>Earn It! Continued&#8230;</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=13</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=13#comments</comments>
		<pubDate>Thu, 23 Nov 2006 22:23:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=13</guid>
		<description><![CDATA[Here I am again with the promised continuation of the &#8220;Earn It!&#8221; section of web marketing basics. I&#8217;ve been in sunny Spain since I wrote the last piece and, somehow, things don&#8217;t seem to get done quite as quickly over here!!
As previously mentioned, the theory of good website optimisation is simply to provide the search [...]]]></description>
		<wfw:commentRss>http://www.marketingbynumbers.co.uk/blog/?feed=rss2&amp;p=13</wfw:commentRss>
		</item>
		<item>
		<title>Web Marketing Basics - Earn It!</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=12</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=12#comments</comments>
		<pubDate>Wed, 15 Nov 2006 09:59:49 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=12</guid>
		<description><![CDATA[ In theory you earn traffic as a result of a good ranking in search engines.
This is the way most people think they know how to get visitor traffic to their website. They know that they need to get in the search engines &#038; they know that they need to get to the top of the [...]]]></description>
		<wfw:commentRss>http://www.marketingbynumbers.co.uk/blog/?feed=rss2&amp;p=12</wfw:commentRss>
		</item>
		<item>
		<title>Web Marketing Primer</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=11</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=11#comments</comments>
		<pubDate>Wed, 08 Nov 2006 23:45:41 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=11</guid>
		<description><![CDATA[Now that most businesses have realised that a website has become an essential part of their marketing armoury, there is a growing realisation that a website alone is about as visible as a speck of dandruff in a snowstorm.
Web Marketing is not about building a website, it is about bringing visitors to that website and [...]]]></description>
		<wfw:commentRss>http://www.marketingbynumbers.co.uk/blog/?feed=rss2&amp;p=11</wfw:commentRss>
		</item>
		<item>
		<title>Response Measurement - (Ad Tracking)</title>
		<link>http://www.marketingbynumbers.co.uk/blog/?p=10</link>
		<comments>http://www.marketingbynumbers.co.uk/blog/?p=10#comments</comments>
		<pubDate>Mon, 06 Nov 2006 22:58:46 +0000</pubDate>
		<dc:creator>John</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.marketingbynumbers.co.uk/blog/?p=10</guid>
		<description><![CDATA[There is a well known saying in advertising that has been variously attributed to Lord Leverhulme, Henry Ford, John Paul Getty and countless other marketers. I guess most of us have said something like it at one time or another:
&#8220;50% of my advertising budget is wasted - I just don&#8217;t know which half!&#8221;
In fact some recent [...]]]></description>
		<wfw:commentRss>http://www.marketingbynumbers.co.uk/blog/?feed=rss2&amp;p=10</wfw:commentRss>
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