Marketing By Numbers

The “quality” of a website can be measured in two main ways, the quality of actual content as determined by both search engine algorithms and human reviewers and the popularity of the website as measured by the number of other websites linking to yours.

Remember that your site has to appeal to your human visitors once they find you, as well as to the search engines they use to find you!

The most important measure of quality as far as the search engines are concerned is the quality, relevance and importance of the sites that link to yours. Their quality is assessed by their page rank, their relevance relates their content topic to yours - in other words they need to be on the same or closely related theme. Their importance is judged by factors such as “authority” e.g. University sites, professional organisations, media etc are the kinds of sites that are considered authoritative, as a websites run by people with acknowledged expertise in their field. The quantity of visitor traffic to a given site also has a bearing on its importance in this respect. Read the rest of this entry »

Here I am again with the promised continuation of the “Earn It!” section of web marketing basics. I’ve been in sunny Spain since I wrote the last piece and, somehow, things don’t seem to get done quite as quickly over here!!

As previously mentioned, the theory of good website optimisation is simply to provide the search engines, especially Google, with what they say they want - namely relevant, quality, up to date content. You also need to ensure the search spiders (robots) know what your webpages are all about so they can index and rank them effectively. Let’s take these three areas one at a time…. Read the rest of this entry »

 In theory you earn traffic as a result of a good ranking in search engines.

This is the way most people think they know how to get visitor traffic to their website. They know that they need to get in the search engines & they know that they need to get to the top of the search engines. But they don’t know how!

Once upon a time all you had to do was get a few pages of half decent information, tweak a few meta tags, put in a good title and headline and submit your website and wait. Sooner or later you would end up listed in Alta Vista, or Yahoo or the “newcomer”, Google. With very little competition your website would soon float up the charts.

But that was way back then, and this is right here and now - and things are just a little bit different! Read the rest of this entry »

Now that most businesses have realised that a website has become an essential part of their marketing armoury, there is a growing realisation that a website alone is about as visible as a speck of dandruff in a snowstorm.

Web Marketing is not about building a website, it is about bringing visitors to that website and then giving them something worth having when they get there!

It is about making your offer as irresistable as possible, and making it as easy as possible to find and to buy.

It is about standing out from the millions of other websites out there in a very crowded market place. Read the rest of this entry »